Фото: U.S. Marine Corps / Lance Cpl. Tyler Forti
The policy is "all stick, no carrot", says de Bolle of the Peterson Institute. "And it doesn't seem like they understand that they do need carrots."
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Kennedy is among the many social media influencers who have launched business models that are not dependent on the platforms—Instagram, TikTok—that fueled their rise. Influencers can fall into the trap of essentially being “Uber drivers for Instagram or TikTok,” says Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University. “You’re waiting for the assignment and the money; you’re not in control of where your business is going.” Kennedy has monetized her social media following by creating an affinity group—rather than seeking mass appeal—and she “cares for, stimulates, and advances” her audience with her paid offerings, Branagan says. “What she has is a magic potion, and it’s about more than her face and name.”
A spokesman for the Covid-19 Bereaved Families for Justice UK said the work of the inquiry was "vital" and any costs would be recouped many times over in the future if lessons were learned by reducing the economic impact of the next pandemic as well as saving lives.